Rebranding itself in line with its worldwide expansion plan is Hong Kong-based bitcoin market OSL. The company’s brand should appeal to a more audience as it expands the offers of digital assets.
Pentagram will help to guide the “strategic brand refresh.” Known by the company is working with global names including Citibank, Mastercard, Reddit, and Slack. Having developed brand identities over 50 years, the design company will help OSL stand out in the always more competitive Bitcoin market.
Cooperation should help OSL to improve its engagement with its target market and posture in the global crypto economy.
Though Jack Tan, OSL’s chief marketing officer, is thrilled about the new path, the renaming’s parameters have not been released the public. Pentagram’s purpose, he stated, is to be a “creative force” guiding the business toward fresh ideas and increased customer connection.
Tan says that the partnership is meant to help the company become more busy, facilitate the creation of new ideas, and raise OSL’s profile around the world.
OSL has a place in Hong Kong’s Crypto scene. The market is scheduled to open in December 2020, according to approval from the Securities and Futures Commission (SFC). Of the two platforms nearby, this one serves as the main hub.
OSL was the first crypto exchange to be acknowledged as one of the top businesses in the region when it was included in the market-cap weighted index of MSCI Hong Kong.
Hong Kong SFC Warns Of Fraudulent Crypto websites.
The SFC alerted Hong Kong in March 2024 about fraudulent websites that imitated cryptocurrency platforms. The company is changing its name for this reason. The authorities issued a warning to the public not to go to phony websites that purported to be from HSKEX and OSL Digital Securities Limited but were not.
Though they weren’t, the phony websites claimed to be associated with Hash Blockchain Limited. The SFC placed it on its “Suspicious Virtual Asset Trading Platforms Alert List” due to the fact that a large number of consumers were experiencing difficulties receiving their money back.
OSL wants to rebrand, but its goal is still expansion. Professionals looking on the website can now utilize Solana’s SOL token. This suggests that they own considerably more digital resources at hand.
As OSL aims to grow both domestically and abroad, it is getting ready to be a big actor in the changing crypto scene. It uses Pentagram’s experience to enhance its brand and seize new commercial opportunities.
