Following a brief delay due to laws, Meta, the corporation owning Facebook and Instagram, will utilize explicit material posted by everyone in the UK to train its artificial intelligence (AI) models once more. To improve its generative AI, the IT behemoth will leverage comments, images, posts, and descriptions from its sites.
“We’re building AI at Meta to reflect the diverse communities around the world, and we can’t wait to launch it in more countries and languages later this year,” Meta remarked in a statement.
Concerned about privacy, Meta stopped distributing AI-related games in the EU in July was advised by the Irish Data Protection Commission (DPC). According to the corporation, consumers can opt not to have their data gathered and that data harvesting for AI training is done with their agreement.
Meta only plans to use information that is open to the public about adult users in order to improve AI features and experiences on its platforms.
People in the UK who use Facebook and Instagram will get messages in the apps telling them how their data could be used to train AI models. Users will also be able to say no to the use of their info through these notifications.
Meta Faces Increased Scrutiny From EU Regulators Amid UK AI Training Resumption
Meta’s return to training AI comes at a time when EU regulators are being extra careful. The Irish DPC, which is in charge of making sure that GDPR rules are followed, has been closely watching how AI is developing.
The DPC began a cross-border investigation into Google Ireland Limited on September 12. The investigation is looking into whether Google followed EU data protection rules when making Pathways Language Model 2 (PaLM2).
The DPC is also looking into how personal information about EU citizens has been used to teach advanced AI models, like PaLM2, which can understand multiple languages and code.
The social media platform X (previously Twitter) opted not to train Grok, an artificial intelligence chatbot, using personal data from EU and EEA this month. This came about following the DPC’s investigation into X’s GDPR compliance.
Meta is once more training artificial intelligence in the United Kingdom. European regulatory control still shapes how internet companies strike the ideal balance between fresh ideas and consumer data protection.